True Religion Brand Jeans is an American premium clothing line, established in December of 2002 by Jeffrey Lubell and co-founder Kym Gold with the intention of redefining premium denim. True Religion’s commitments to perfect fit, timeless style and that hippie bohemian chic flair have solidified.
True Religion went global from its inception, selling at the best specialty stores in Asia and expanding into Europe. Following the success in the men and women's divisions, the brand expanded to include well-made, stylish jeans for children and toddlers and then followed suit with knit, woven and denim-related sportswear. Since then True Religion has continued to lead the premium denim market with global expansion that has enabled it to be the over $400 million company it is today.
True Religion’s brand position as a leader in premium denim and casual sportswear globally. True Religion is currently sold at 125 standalone stores worldwide and is distributed to 50 countries on six continents.